BLACK FRIDAY: WHAT WE'RE DOING AND WHY

This Black Friday, we're not having a sale. We're donating instead.

We're donating 30% of our sales from Black Friday weekend to the amazing work of Fashion Revolution - the global movement working towards a fashion industry that values people and the environment over money. That's the real way to get people what they want this Black Friday - a fair wage, safe working conditions and workers rights. We’re saying no to hyper-discount culture and yes to positive change. 

If fashion is cheap, somebody isn't getting paid. We shouldn't be asking why sustainable fashion is so expensive, we should be asking why fast fashion is so cheap.⠀

The following is an excerpt from Fashion Revolution on their Black Friday campaign:

“People around the world are increasingly aware that the fashion industry’s impact on people and planet is out of control. The effect of COVID-19 on the fashion industry has left brands with mountains of unsold stock. While it’s impossible to estimate just how many clothes have been landfilled or incinerated, Bangladesh alone has seen more than $3 billion USD in cancelled orders, representing an estimated 982 million garments. In addition, the majority of the people who make our clothes live in poverty and the gap between rich and poor continues to grow. For instance, it’s estimated that it would take a major fashion CEO just 4 days to earn what a female garment worker in Bangladesh will earn in her entire lifetime.

Black Friday represents a sore spot in an industry that runs on overproduction. When we buy into the seemingly good deals, we send a message to brands that it’s okay for them to thoughtlessly produce at the cost of people and the planet, because their customers will help them get rid of stockpiles as long as they are steeply discounted. Last year in the USA, consumers spent $7.4 billion on Black Friday, representing a 19.6% year-on-year growth.”

Fashion Revolution co-founder and creative director, Orsola de Castro, says, “Don’t just buy because it’s cheap, think of why you are intending to buy, inspect your potential purchase and only then decide. Black Friday is about the rush, the speed, the compulsion. At Fashion Revolution we are asking you to stay conscientious, to buy with purpose.”